How to Use Local SEO for Student Housing

Since the launch of Google Pigeon, local SEO has not been the same. The algorithm change revolutionized how local businesses could capitalize on SEO, especially those dealing with student housing. Most people searching for properties do so within their cities of residence. That means business owners must continuously find a way to optimize their sites to capitalize on the existing traffic. Contact dNovo Group for expert help on techniques that capitalize on Google Pigeon, including:

Creating a Google+ Page

Google keeps changing the processes that local companies can use on their profiles. Similarly, business owners must adapt to the changes and incorporate optimization methods to rank on the search engine and Google Maps. It starts with you getting a Google+ account, after which you must get its verification from Google through an email or phone call. Without that, it will be difficult for Google to rank you locally.

Having a Google My Business page also helps because it shows your contact information and location. Those are crucial when you want to become more visible to potential clients.

Linking to Google+ Page on Your Housing Website

Google needs a way of connecting your website with the other profiles. You can make it easier for them to by linking the Google+ page with your housing website. It increases the chances of the search engine making the correct association and making it easier for students to find you.

Capitalize on Directories

Most people overlook the role of directories in search engine optimization, but that is often a big mistake. With the introduction of Pigeon, websites need online directories to create a powerful online presence. Choose a reputable platform like Yelp and create a listing. Generate relevant content and update the directory account regularly. You will have a better chance of appearing at the top of the listings.

Google notes such connections and uses them when ranking the web pages. As a result, chances of appearing at the top during local searches increase when you use directories.

Optimize the Home Page of your Housing Website Using Location-Specific Keywords

Google search engine ranks web pages and not the website. Since the home page is the first place visitors are likely to land, it needs proper optimization. The title tags should have location-specific keywords, and there should be meta descriptions. You must also have headers and a suitable structure to make the page easily understandable. Fast loading times and excellent colour coordination make the page appear more professional. Extend these features on other pages of the website to give users the best experience.

Conclusion

These techniques can improve your student housing business significantly by helping you remain proactive. To get the top spot on SERPs, you can combine them with other methods, including avoiding keyword stuffing, being active on social media, and not using spammy content, among others. If you have a busy schedule and need a team of SEO experts to help improve your local ranking, dNovo Group is the best agency to call. Our digital marketing staff can work with you regardless of your location.